People tend to associate UX with visual design, website speed is often overlooked yet is essential for a satisfying user experience.
We’re huge advocates of the importance of user testing, yet this crucial step is frequently underestimated or disregarded.
By directly involving end-users in the early stages of a project, you not only gain valuable insights but also foster a sense of ownership and partnership.
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How sketching can be a short but crucial first step, an opportunity to thrash out rough ideas and hopefully hit that ‘Eureka’ moment.