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1. Embrace simplicity

Pursue the most straightforward path forward, recognising that elegance often lies in simplicity rather than complexity. Continuously question whether your approach, communication, or solutions could be refined to become more accessible, efficient, and sustainable.

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2. Communicate freely

Listen attentively to others' perspectives before responding, ensuring genuine understanding rather than simply waiting to speak. Challenge yourself to thoroughly comprehend the core problem before proceeding with solutions.

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3. Be useful

Make a positive impact on every interaction by providing genuine assistance that advances others toward their goals. Consistently evaluate your contributions by considering whether your work delivers meaningful value to clients

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4. Seek quality

Strive for excellence in every task, building trust through our commitment to quality. Always challenge yourself and others with the question of how the work can be improved.